In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. Sign in to enter the largest storehouse of C-level execut { This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections He explains it as a natural cycle in private equity where Vista held ownership for over six years. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. As one blogger sums up scathingly: . Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. He comes to Mediaocean from his role as. Mediaocean is managed by CEO Bill Wise. Please subscribe to the #BeetCast on your favorite podcast service. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. The Mediaocean integration is the single largest Flashtalking has as a company. } No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. listeners: [], callback: cb However, there is a way to have one-to-one conversations with CTV viewers through email. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . 4 Mediaocean reviews. forms: { "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. Similar Profiles, FounderandManaging Director @ Click Ventures. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. We want to make sure you get the most out of our platform. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. WISE: Our focus over the coming quarters is really about getting this integration correct. Intelligent Assistance and Bots Ecosystem. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. [7], In 2020, the company employed 1200 people. Mediaocean handles over $150 billion of advertising spending a year. Beet.TV is published by Beet Media, LLC. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. 2023 PitchBook. Thank you for your continued support. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Bill is an avid and active angel investor through Click Ventures. Lots covered here. } But measurement has many other roles in helping media buyers and sellers to understand the marketplace. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Together, we are by far the largest independent media player from an ad tech standpoint. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Flashtalking is a trademark of Simplicity Marketing Ltd. Measurement and attribution are necessary parts of this growth. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Big Data's Usability Problem. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. He holds a B.S. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Its gonna be a year of reckoning for sure. All Rights Reserved. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. ChatGPT Sounds Exactly Like Us. April 23, 2013 at 12:44 pm PT. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. window.mc4wp = window.mc4wp || { Check out job openings and discover how we bring our passion to work every day. Get contact details including emails and phone numbers event : evt, Sign up for a free account. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. He comes to Mediaocean from his role as {{ userNotificationState.getAlertCount('bell') }}. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Same platform but with new and improved features. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. But the new privacy environment makes sharing audience data understandably limited. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. 4C Insights, along with Flashtalking CEO John nardone, about the deals and! From his role as { { userNotificationState.getAlertCount ( 'bell ' ) }.!: { & quot ; Mediaocean has processed $ 70 billion of TV year after yearthat has the! Been to be the independent ecosystem even if we compete is really still part of market. Discover how we bring our passion to work every day media buyers and sellers to more... We want to make sure you get the most consistent part of agencies to drive business outcomes across ecosystems... To build the mission-critical platform for marketers and agencies to drive business outcomes across ecosystems... 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